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Social Marketing Mastery
The Initiation
Digital Class Pass (1:27)
My Knowledge Is Your Knowledge (1:57)
My Facebook Backend (9:02)
Program Projection (2:53)
Class Is Commencing (3:36)
Mind Mastery
Mind Mastery Overview (12:51)
Paradigm Shift (12:07)
Kick Start Your Day, Every Day (9:46)
Optimizing Your Desk Space (14:49)
Your Second Brain – Digital Management System (16:00)
Intentional Music to Maximize Productivity (10:32)
Body Rhythms & Pomodoro Method (11:26)
Multiply Efficiency Without Increasing Workload (9:25)
Fundamental Setup for Success
Social Page (4:12)
Ad Account Fundamental (4:42)
Facebook Pixel Structure (4:47)
Instagram Business (2:16)
Pixel Superiority for Conversions (5:06)
Detach From Redistribution (3:04)
Key Pillars of Paid Ad Marketing
Truly Understanding Facebook & Instagram Ads (3:19)
The Facebook Advertising Structure (3:32)
Behind The Algorithm (3:49)
Building Out Your Facebook Ad Structure (10:41)
Correct Alignment of Ad Types (9:46)
Algorithm Supremacy
Algorithm Supremacy Overview (14:52)
Setting Algorithm Expectations (22:35)
Ad Level Algorithm (14:15)
Language Algorithm (14:18)
Creative Algorithm (9:52)
Financial Algorithm (14:58)
Latest iOS14 Changes & Strategy (15:28)
Ad Anatomy
The Anatomy of a Winning Facebook Ad (14:09)
SCO Technique (7:24)
Effective FACO Ad Type (7:58)
Setup of FACO (13:43)
BONUS: Winning Ad Design Template & Full Tutorial (10:06)
Copywriting to Sell
Ad Copy Fundamentals (8:43)
Conversion Copywriting (11:17)
Micro Macro Copy (3:22)
Common Copywriting Mistake (6:49)
Crafting an Ad Headline (6:52)
CTA Conversions (5:57)
Marketing Psychology & Cognition
The Importance of Ad Psychology (6:06)
Ad Proofing (3:38)
Omnistacking Technique (7:08)
Pricing Sweetspots (5:03)
Aversion & Endowment (3:33)
Precise Priming (6:08)
Ad Toning (6:50)
Bullseye Ad Targeting
Identify Your Primary Audience (The 3-Step Process) (7:33)
Cold Audiences Acquisition (14:11)
Building Audience Insights (9:10)
Mobile First Approach (6:49)
Advanced Retargeting & Evergreen Campaigns
Time-Lapse & Evergreen Retargeting (13:28)
Hyper-Specific Retargeting (8:00)
Cart Abandonment Retargeting (7:57)
The Burn Pixel (6:30)
Supercharging Pixel Data
How To Correctly Build Your Assets & Audiences (4:16)
2KO Strategy (2:39)
Pageview Goldmine (7:37)
Customizing the Goldmine (6:25)
Pixel Fast Tracking (10:44)
Securing Conversions & LLAs (12:12)
Penultimate CBO Scaling
Current CBO Overview (11:07)
Cut & Filter Method ($20 Budget) (7:38)
Bidding Adjustments & Hedging Techniques (5:00)
Advanced Scaling Strategies (9:22)
Ad Spend Optimization & Advanced CBO Scaling (10:21)
Ad & Product Testing
CBO Product Test Method (7:00)
Detailed CBO Strategy (13:50)
Multivariate Testing Method (3:43)
New Split Testing (10:19)
Ad Automation & Scaling Systemization (4:43)
Instagram Ads
Instagram Use Case (6:22)
Instagram Specific Formats (7:29)
Instagram Stories Blueprint (5:43)
Instagram Stories Creative Strategy (7:58)
Optimizing & Streamlining Instagram Ads (7:22)
BONUS VIDEOS
Getting Sales with Snapchat Ads 101 (20:55)
How To Save Time by Getting Facebook Ads on Autopilot (11:05)
Resolve Banned Ad Accounts (7:37)
Bonuses & Resources
Ticket to MASTERY Classroom
Manual Bidding & Scaling Guide
Ad Targeting Cheatsheet
Ecommerce Accounting & Cashflow Spreadsheet
Perfect Ad Checklist
Ad Stacking Cheat Sheet
Winning Ad Template
Facebook Funnel Cheat Sheet
List of Resources
MASTERY Agreement, Terms of Use & Earnings Disclaimer
Ending Extras
Refer A Friend & Earn $100
What's Next?
Ecommerce Accounting & Cashflow Spreadsheet
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